Who I Am
I'm Alex, a UX Principal with over 20 years of experience in UX design, product strategy, and digital transformation. I work with product teams, enterprise stakeholders, and founders to bring clarity, alignment, and traction through practical design thinking, structured workshops, and evidence-driven decisions.
My approach combines strategy with action — helping you move fast without losing sight of what matters most: the people using your product.
How I Can Help
UX Audits
Identify usability issues and opportunities with actionable, research-backed insights.
Discovery Workshops
Uncover user needs, align teams, and define clear paths forward through collaborative sessions.
Design Sprints
Rapidly test and validate ideas through a structured 5-day framework tailored to your product.
Analytics & Metrics Review
Turn behavioral data into focused UX improvements and conversion levers.
User Research
Insights from interviews, testing, and data that bring real users into every decision.
Team Facilitation
Boost collaboration and momentum with structured workshops that align cross-functional teams.
What Clients Say
"Alex has done a variety of website development, marketing materials and web hosting for my company over the last few years. He is a very dependable partner and has continued to give us excellent customer service long after project completion. Highly recommended."
— Bartek Kunowski, ex-Glovo | ex-Tuenti | ex-Amazon
"Alex helped us turn vague ideas into a validated product strategy. The workshop paid for itself in weeks."
"One of the most structured and insightful UX audits we’ve ever received."
Success Stories
Unlocking Alignment with Discovery
How a workshop helped unify product, tech, and business direction within one week.
Read Case Study →Boosting Conversion Through UX Audit
Improved onboarding flow for a digital platform, increasing conversion by 20%.
Read Case Study →