Case Studies

Real-world results from UX strategy, facilitation, and research-led design.

Each case study highlights the challenges, approach, and impact of the work — showing how thoughtful UX practices lead to better outcomes for teams and users.

🧭 UX Audit & Redesign for an Internal Tool

Challenge: Poor adoption and workflow friction in a key internal tool.

Approach: Conducted heuristic audit, stakeholder interviews, and usage analysis. Delivered a prioritized UX roadmap.

Impact: Reduced task completion time by 30% and improved employee satisfaction metrics.

🔍 Product Discovery Sprint for a B2B Platform

Challenge: Unclear problem framing and misaligned stakeholder vision.

Approach: Facilitated a 3-day discovery sprint with workshops, journey mapping, and hypothesis validation.

Impact: Defined a clear product direction, aligned team priorities, and accelerated roadmap planning.

📊 Analytics-Led UX Optimization

Challenge: Drop-offs in checkout flow with no clear qualitative insight.

Approach: Combined GA4 behavior tracking with usability testing to isolate friction points.

Impact: Improved checkout conversion by 12% in 6 weeks.